Head of Marketing

Ref: 33954

Do you want to work the way that suits you? Do you want to work with a creative, dynamic, and collaborative marketing team? This position will offer this.

A global events business with a strong reputation amongst its blue-chip client base is looking to grow its marketing team and needs a Head of Marketing to help them deliver from a strategic viewpoint. Their portfolio of B2B events spans seven diverse industries and garners attention from business professionals from around the globe.

With over 25 years’ of experience, they have a reputation as a leading voice on industry trends, new technology and best practices; they’re no stranger to catering to the ever-changing needs of their communities.

The company are looking for a strategic, enthusiastic and results-focused leader who enjoys taking a holistic and collaborative approach to deliver highly targeted and powerful marketing strategies to drive delegate acquisition and commercial sponsorships.

As the Head of Marketing, you’d be leading a diverse and dynamic marketing team to help increase engagement and optimise technology and output. You will also be a key member of the executive team meaning you’ll help develop a compelling and differentiating brand positioning within each vertical that will underpin the continued growth of the business.

Why should you apply for this Marketing Manager position?

• Flexible working hours and remote work. However, there is an office in central London if you prefer this environment
• Working with a company who have a genuine passion for corporate responsibility, partnering with a number of charities and encouraging a spirit of community support
• Opportunities for career and learning development

Key responsibilities:

• Leverage and optimise HubSpot to drive leads and increase revenue
• Researching, testing and integrating new marketing technologies to ensure growth and best-in-class campaigns
• Developing and monitoring marketing budgets across all brands
• Develop talent within the marketing team, hiring and training to drive performance
• Creating an overarching omnichannel marketing strategy for delegate acquisition, demand/ lead generation and inbound leads
• Leading the charge on data segmentation and data mining for highly targeted campaigns

Key skills the successful candidate will:

• Extensive experience working in B2B events (Conference experience is desirable)
• Demonstrated track record of leading a marketing team and developing successful marketing strategies
• Showcase strong leadership, project management and decision-making skills
• Be analytical and understand the best use of data and test new strategies
• Be commercially savvy and have an eye for growth with innovative recommendations