Performance Media Manager
Burberry ↗This global role manages the operations behind all of the performance media channels. Working alongside the channel leads; legal; procurement, finance; IT; media agencies and platforms the aim is to improve our media efficiencies considerably through innovation and an exceptional use of data to support all performance.
Key Responsibilities
Align with local China team to deliver commercial KPIs and support trading of 3rd party platforms (Tmall, etc)
Partner with the data & analytics team to define ongoing attribution, implement the performance roadmap (tagging, legal requirements, etc) and main reporting
Establish and maintain data strategies that support and power the performance media channels
Manage innovation and new partner projects, working with multiple teams
Support the wider test & learn program
Establish and grow relationships with internal and external partners
Support on channel specific projects
Qualifications
Previous experience working in a media operations role
Experience within Performance Media
Must be resourceful and highly organised with an ability to learn and work independently
Excellent communication, writing and analytical skills (Keynote, Excel, etc)
Strong knowledge of digital marketing platforms such as Google & Meta
Experience with marketing channel attribution
Working knowledge of Tmall would be preferable